why facebook bought instagram?

Posted On // Leave a Comment
Facebook recently purchased Instagram for a billion dollars, leading many to question what Zuckerberg's intent is. The jury's still out, but the speculation alone informs us something about in internet is headed within the years to come. What does doing this mean, and how will it customize the way we market ourselves online? Here are a few thoughts.
Is This About Data?
Instagram is a mobile photo sharing app that's available for free, hence the immediate real question is how it's going to be monetized. One of the first responses through the online community was that this purchase was all abou data. Many people are already beginning question how this will likely affect their privacy.
Will Instagram be using the mobile location data, tags, and images for data mining? Will they sell this information to their advertisers, or use it to give advertisers better targeting capabilities?
There's no way to know definitely, but all this speculation points to your very important way social media is fundamentally changing our lives. Data about customers is becoming increasingly easy to come across. By the same token, your own data is alsobetter to access.
Even whether or not this isn't, as openness becomes normal, consumers start to question why you are keeping everything quiet inside first place.
There are two takeaway points for marketers.
1. The consumer data information mill growing - If you aren't monitoring what your customers, and potential customers, are doing, you could end up falling behind. Your competitors will increasingly use this data to optimize their platforms, improve their marketing efforts, and improve their products. Consumers will start to expect a more personalized experience. At the same time, privacy is a   concern, and excessive data mining could creep out customers.
2. Companies will become more transparent - Users will be far more comfortable with the fact that companies are mining their data if those companies are public about everything they are doing. Companies that insist on collecting information without giving any away will start being seen as tyrants in the old world. Transparency is the way to grab attention and be nonthreatening in the years to come.
The Visual Web is Here
Humans are visual creatures, so it shouldn't be too surprising that the web is growing more visual everyday. Ignoring Instagram, the popularity of Flickr, Tumblr, and Pinterest should make it clear just how important visual elements are becoming. The fact that Facebook was willing to shell out $1 billion to invest in the future of the visual web is further proof of this.
Virtual Reality Was Wrong
In the 1980s, most futurists believed the internet was going to bring us into an age of virtual reality. Instead, what we are seeing is a merging in the virtual and the real. We use the internet here to see what exactly is happening inside real world, and we turn to our mobile phones in order to enhance our down to earth experiences.
If Instagram's popularity teaches us anything, it's which a strong presence inside real world certainly dramatically improve upon a strong presence in the virtual world. If people love sharing photos with one another, businesses must be thinking about ways to get techniques for finding themselves into those photos. These lessons can be carried to other platforms like Foursquare and Twitter, and to your lesser extent every other social network.
Is Facebook Afraid?
With so many questioning why Facebook purchased Instagram, some are starting to wonder whether or not this was a move made purely out of fear. Did they are buying it specifically because they thought it was getting too big? Did believe that it might turned into a competitor if they ever worked out how to monetize it? Will Facebook's strategy be to buy every potential competitor before it's too late?
This gives marketers yet another thing to think about. Considering how quickly previous social networks like MySpace and Friendster evaporated, it's a mistake to consentrate that anything is stable. Any company that is certainly focusing entirely on the number of "likes," tweets, and shares should be concerned with that. All of those numbers could disappear overnight.
If, on the other hand, you've built a genuinely engaged audience and a strong brand, this mustn't be cause for concern.
That's our take on things. Why do you think that Facebook bought Instagram, and what does it mean?

[Read more]
Posted On // Leave a Comment
Facebook has become a new haven for online marketers since it helps you create a fan page and also gather site visitors that you can leverage. There are many smaller than average big companies that are taking advantage of Facebook this way and you could do it too. In this article we are going to look at three specific things you can do to make your Facebook posts more effective when you want to update your page and send specific information to your fans.

When it comes to creating posts for Facebook, one of the most imperative things to bear in mind is that you must write a post that relates to your intended audience. Your fan page is clearly supposed to be aimed at a certain audience, so whatever you post must be of interest to them and not a bunch of hogwash material. They have to be related to the main subject, which is why you have to keep all your posts as relevant as possible. You need to create a nice post and change it into something your supporters will bewill probably be riveted by. By making queries, instigating arguments or chats, and more, you can accomplish this. So as you don't post accidental postings, all of this is a probability if you alter the materials you put in your post for your fans.

Don't overdo the exclamation points. If the only thing that wil work is an exclamation point use your best self control when you use it. If you use too many exclamation points,  you can lessen the impact of your message and that means that your fans probably won't take your update very seriously. In addition to that using too many exclamation just makes you look really unprofessional. Do your best to balance all of the things you do on your fan page. Do your best to sound and seem professional (and that means you need to stay away from taking risks).

As an Online Marketer, you need to keep lots of details in your memory especially about content posting. One thing is typing your entire|your whole post in capitals. Don't ever do this because typing in all caps makes it look like you are yelling...or perhaps a teenager. You should know by now how to make a post compelling without using all capital letters. You can emphasize on a few words by making using the caps, but that's about it. Nothing more than that is required. Not only that but wouldn't you want to avoid making a bad impression on readers?

All in all, from the above article we come to|arrived at understand what it takes to get the most out of your Facebook marketing experience through your fan page. You need to do be sure of what you write in your updates because those are how you convey things to your audience. Try to remember that while you are on Facebook, you're setting up your brand and building your company at the same time. Everything you do on your Fan page really matters in the long run, so be careful before you make any posts.
[Read more]


Posted On // Leave a Comment
Discover Facebook Ads today watching your business grow. Like any advertising arena, there's some rivalry. Advertisers, conversely, are usually amazed at how little rivalry there actually is on Facebook.

 Since it is tricky to possess a productive campaign going on this web page with no knowing some secrets, many advertisers turn away and keep with mediocre results Google can produce.

 This is a mistake. The rivalry in specific niches is nil on Facebook, but this is not the case on Google where a large number of advertisers compete for ranking and position though pouring their funds into a pit that might or might not create final results. Facebook obtains an estimated 39 billion page views a month.

 It charges less than Yahoo Adwords and at present it only has about 1/20th of the advertisers fighting for placement that Google does.

 The lack of competitors on Facebook ads might be very good news for Yahoo at this point, but it's also beneficial news for you, too.

 Remember that 400 million active users? Now is the time to launch Facebook campaigns and carve your niche with no the fierce and costly competing firms found on Yahoo. Facebook has the users and the opportunity just waiting for those who are savvy enough to climb aboard.

 Even in niches where Facebook ads has competitors, advertisers usually uncover the charges for placing effective bids are a lot less. This really is since Facebook is really just now launching its marketing efforts and its pricing point is lower.

 Some marketing experts say that Facebook is today's Yahoo Adwords from about five years ago.

 The time to acquire in about this promoting platform is now while the prices are low along with the competitors just isn't as fierce. It won't be long before others discover the possible Facebook ads can give.

 Once attention is turned in this direction, the competitive nature of the internet site is likely to go up along with prices.

 To have started launching your Facebook campaigns, you will need to have a excellent understanding of how this promotion plan works. It's various than Yahoo and other similar on the net venues for advertising. The differences, even so, are what make the potential so incredibly high.

 For an in-depth experience on how to make use of Facebook's ads system, check out the complete manual below. Surprised? Facebook's ad plan is so unique and so powerful that it truly dosn't have competition. Don't you want the full scoop on how to use it?  Learn about Facebook ads for your business.
[Read more]